![](https://cdn.myportfolio.com/33a9344fe6ab22e539eafe1cc62cd668/f53aad79-6490-4ce1-b75d-f97cd4e2de83_rw_1920.jpg?h=29108e7ae9ca06e60c81612b321e97db)
![](https://cdn.myportfolio.com/33a9344fe6ab22e539eafe1cc62cd668/e002021e-12d5-4a5b-9fda-101cd9da2857_rw_1920.jpg?h=c2c9f8a6c36b46d51a8f1855a8cbf1cb)
![](https://cdn.myportfolio.com/33a9344fe6ab22e539eafe1cc62cd668/bac2b622-46f8-4935-bbc5-1507c1f2bac9_rw_1920.jpg?h=cdae52df645fc8d7267136c5be7ae53c)
![](https://cdn.myportfolio.com/33a9344fe6ab22e539eafe1cc62cd668/fcb7cde6-de64-49e2-8e97-7275f497582e_rw_1920.jpg?h=b82486a2b7d6cbfd7e5863d3b808aada)
![](https://cdn.myportfolio.com/33a9344fe6ab22e539eafe1cc62cd668/c082afd1-39fd-4a05-8bd7-215919d13f54_rw_1920.jpg?h=49ad43dcc3157fe1106ca137b49de774)
![](https://cdn.myportfolio.com/33a9344fe6ab22e539eafe1cc62cd668/af0ba801-3550-40d4-bc52-e93b8b4ba9ec_rw_1920.jpg?h=29696a476362f05ba6ef746fc9aebfbd)
![](https://cdn.myportfolio.com/33a9344fe6ab22e539eafe1cc62cd668/8759164e-75fa-45bd-83b6-e78e18858a20_rw_1920.jpg?h=3dfcb7d83ac1ed9dd9a8d0eedee5c2d1)
![](https://cdn.myportfolio.com/33a9344fe6ab22e539eafe1cc62cd668/5a2d594c-9af8-4c25-877b-2a3e49f65906_rw_1920.jpg?h=1ac3d5a588892a96447c8282061f5853)
![](https://cdn.myportfolio.com/33a9344fe6ab22e539eafe1cc62cd668/44440cc3-11cd-45e7-8316-3777381fd1f9_rw_1920.jpg?h=38c4862bdd0184715b6118dc2534c215)
Packaging research and design project for Sony Europe. The project developed into the "like no other" global brand proposal by Sony Europe/Fallon London (UK), followed by the "like no other" brand manual and creative guidelines
Client: Sony Europe
Agency: Fallon London
Art Direction and Design: Hugh Tarpey & Johnny Richards
Agency: Fallon London
Art Direction and Design: Hugh Tarpey & Johnny Richards